Decoding Emerging Markets nyob rau hauv Latin America: Leveraging Paraguay los txhawb Brazil lub 9 Billion Market?

Yog tias peb xav txheeb xyuas txoj hauv kev nce ntxiv rau kev lag luam luam yeeb hauv ntiaj teb, cov lus teb yuav txuas ntxiv los ntawm North America, Western Europe, Nyiv thiab Kaus Lim Qab Teb, Middle East, thiab Southeast Asia mus rau Latin America. Niaj hnub no, Southeast Asia tau dhau los ua lub lag luam loj tshaj plaws hauv cheeb tsam, thiab qib kev sib tw tau nce zuj zus ib hnub. Yog li ntawd, ntau thiab ntau lub tuam txhab tau tig lawv lub siab rau Latin America, sim tsim kom zoo dua ua ntej. Txawm li cas los xij, piv rau kev qhib siab thiab kev phooj ywg ntawm cov neeg Esxias sab hnub tuaj, Latin American kev lag luam zoo li nyuaj heev. Ntawm qhov tod tes, kev lag luam Latin American nyiam kev saib xyuas raws li kev tswj hwm e-luam yeeb tag nrho, nrog rau feem ntau ntawm cov kev lag luam loj hauv cheeb tsam siv e-luam yeeb txwv; Ntawm qhov tod tes, vim tsis muaj kev tswj hwm tsis txaus ntawm kev txwv thiab kev smuggling ntau, lub lag luam dub muaj kev vam meej heev rau e-luam yeeb tau tshwm sim - Brazil yog lub khw muag khoom zoo li no. Lub sijhawm no, peb yuav siv tweet los saib xyuas kev lag luam hauv Brazilian e-luam yeeb, los ntawm nws txoj cai tswjfwm thiab kev taw qhia pej xeem rau cov xwm txheej tam sim no ntawm kev lag luam e-luam yeeb, muab kev siv rau cov tuam txhab e-luam yeeb uas xav nrhiav kub hauv Latin. Asmeskas. Hauv kev txiav txim siab, Brazil yog twv yuav raug hu tsis yog kev lag luam luam yeeb yooj yim.
Pib txij xyoo 2009, qhov kev txwv no tau ua tiav, thiab kev hu xov tooj kom tshem tawm qhov txwv tsis pub muaj kev cuam tshuam.
Txij li xyoo 2009, Brazil tau siv txoj cai txwv tsis pub haus luam yeeb e-luam yeeb - txwv tsis pub muag, ntshuam, thiab tshaj tawm e-luam yeeb. Xyoo ntawd, Lub Tsev Haujlwm Saib Xyuas Kev Noj Qab Haus Huv Hauv Tebchaws tau tshaj tawm txoj cai tawm tsam kev lag luam ntawm e-luam yeeb. Brazil txoj cai txwv tsis pub haus luam yeeb e-luam yeeb yog cuam tshuam nrog nws txoj cai tswj hwm kev haus luam yeeb zoo ib yam. Brazil yog suav tias yog tus qauv tswj kev haus luam yeeb thiab tsuas yog lub tebchaws ua raws tag nrho WHO cov lus pom zoo txog kev tswj hwm kev haus luam yeeb, suav nrog kev kawm, kev txwv tsis pub noj, thiab se. Raws li qhov tshwm sim, qhov kev haus luam yeeb hauv Brazil tau poob txog li 70 feem pua ​​​​hauv 30 xyoo dhau los, mus rau 12.6 feem pua ​​​​hauv 2019.
Txawm hais tias Brazil siv txoj cai txwv rau e-luam yeeb, kev siv e-luam yeeb tsis yog txhaum cai, thiab e-luam yeeb tau dhau los ua neeg nyiam hauv Brazil. Raws li cov ntaub ntawv Ipec Intelligence, xyoo 2018, tsuas yog kwv yees li 500000 tus neeg laus hauv Brazil sim e-luam yeeb, ntau dua 940000 xyoo 2020, thiab ntxiv mus rau ntau dua 2 lab hauv 2021, nce ntau dua 300 feem pua; Raws li Jaime Recena, Tus Thawj Coj ntawm Tsoomfwv Kev Sib Raug Zoo ntawm Brazilian Bar thiab Catering Association, tsuas yog los ntawm kev kwv yees ntawm 2 lab cov neeg siv e-luam yeeb, Brazilian e-luam yeeb kev lag luam tau mus txog qhov ntsuas ntawm kwv yees li 7 billion reais ib xyoos twg.
Kev tshawb fawb hauv xov tooj hu ua Covitel qhia tias tam sim no 19.7 feem pua ​​​​ntawm cov neeg Brazilians hnub nyoog 18-24 siv e-luam yeeb; Hais txog kev faib tub los ntxhais, 10.1 feem pua ​​​​ntawm cov txiv neej yog cov neeg siv e-luam yeeb thiab 4.8 feem pua ​​​​yog cov poj niam siv; Cov cheeb tsam uas muaj cov neeg siv e-luam yeeb ntau tshaj plaws yog thaj tsam nruab nrab thiab sab hnub poob, suav txog 11.2 feem pua ​​​​ntawm cov pej xeem hauv cheeb tsam; Kev tshawb fawb los ntawm Datafolha thaum Lub Ob Hlis 2022 tau qhia tias 3 feem pua ​​​​ntawm cov neeg laus Brazilian siv e-luam yeeb txhua hnub lossis qee zaus, nrog rau feem ntau yog los ntawm kev nyiag khoom; Raws li cov pej xeem tam sim no muaj hnub nyoog 18 thiab siab dua, Brazil tej zaum yuav muaj kwv yees li 4.7 lab tus neeg siv e-luam yeeb.
Nyob rau hauv lub ntsej muag ntawm lub koob meej ntawm e-luam yeeb, Brazil ib txwm muaj kev hu xov tooj rau kev tshem tawm qhov txwv, tab sis nws lub hwj chim yog txwv. Vim muaj kev hloov pauv tsis tu ncua hauv ntiaj teb qhov teeb meem ntawm hom luam yeeb tshiab, qhov tshwm sim ntawm kev tshawb fawb tshiab, thiab txawm tias kev txhawb nqa kev lag luam e-luam yeeb, National Health Supervision Administration tau niaj hnub tshuaj xyuas cov kev tswj hwm e-luam yeeb uas twb muaj lawm txij li xyoo 2017. . Txawm li cas los xij, raws li xov xwm hauv zos thaum Lub Xya Hli 2022, Lub Tsev Haujlwm Saib Xyuas Kev Noj Qab Haus Huv Hauv Tebchaws Brazil tseem tau pov npav los tuav txoj cai txwv. Raws li cov ntaub ntawv xov xwm hauv zos, tsuas yog ib tus neeg pov npav tawm tsam lub rooj sib tham - Philip Morris tus kws lij choj.
Monica Andreis, Tus Thawj Coj ntawm ACT Promo ç ã o da Sa ú de, ib lub koom haum tsis yog tsoomfwv tshwj xeeb hauv kev tswj hwm kev haus luam yeeb, tawm tsam kev cai lij choj ntawm e-luam yeeb hauv Brazil. Nws taw qhia tias "Brazil ua lub luag haujlwm tseem ceeb hauv kev tswj hwm kev haus luam yeeb hauv Latin America thiab txawm tias thoob ntiaj teb, thiab kev txiav txim siab ntawm Brazilian National Health Inspectorate yuav cuam tshuam rau lwm lub tebchaws hauv Latin America.
Stella Bialous, tus kws tshaj lij kev haus luam yeeb Brazilian thiab tus xibfwb ntawm University of California, San Francisco, ib txwm tawm tsam kom tshem tawm qhov txwv tsis pub haus luam yeeb e-luam yeeb. Nws tau tshaj tawm rau pej xeem hais tias, "Thaum e-luam yeeb raug tso cai ua lag luam raws li txoj cai lij choj, lawv yuav nkag mus rau hauv lub network faib ntawm cov tuam txhab luam yeeb, uas muaj ib qho kev faib khoom zoo tshaj plaws.
Cov khw muag khoom lag luam npog ob qho tib si hauv online thiab lub cev, ua "micro lag luam" tus qauv
Los ntawm cov keeb kwm yav dhau los saum toj no, nws zoo li tias kev muag khoom ntawm e-luam yeeb hauv Brazil txhua tus ua rau tib neeg muaj kev nkag siab ntawm "kev lag luam hauv av" thiab "kev pom kev lag luam dub", tab sis qhov no tsis yog li ntawd. Cov luam yeeb hluav taws xob ib txwm muaj nyob hauv Brazilian e-luam yeeb cov khw muag khoom, khw muag khoom loj, cov lag luam luam yeeb, khw hauv online, thiab txawm tias lub tsev suab paj nruag thiab cov chaw nres tsheb roj, thiab tseem muaj cov chains paub zoo ntawm lawv.
Ib qho xwm txheej yog Carrefour. Thaum Lub Cuaj Hlis 1, 2022, Lub Tsev Haujlwm Saib Xyuas Kev Ncaj Ncees thiab Kev Nyab Xeeb Hauv Tebchaws Brazil tau tshaj tawm txoj cai txwv nyob rau hauv daim ntawv tshaj tawm, xav kom 32 lub khw muag khoom thoob tebchaws kom tsis txhob muag e-luam yeeb hauv 48 teev, txwv tsis pub yuav raug nplua 5000 reais (kwv yees $ 969) ib hnub twg. yuam. Nws yog ib qho tsim nyog sau cia tias Ministry of Justice thiab Public Security tau hais ncaj qha rau cov lag luam kom tsis txhob muag cov luam yeeb, suav nrog cov khw muag khoom muaj npe Carrefour, uas yog cov khw muag khoom loj tshaj plaws hauv Brazil, nrog ntau dua 1000 lub khw muag khoom, suav txog 25 feem pua. ntawm cov khw muag khoom hauv tsev hauv Brazil.
Nws yog tsim nyog sau cia tias cov khoom muaj npe nyob rau hauv qhov kev txwv no suav nrog cov khw muag khoom loj xws li Carrefour thiab EXTRA, e-lag luam platform OLX thiab thib ob-tes e-commerce platform Enjoei, thiab txawm tias Internet cafes thiab khoom noj txom ncauj hauv cheeb tsam Cetite, qhov twg cov pej xeem ntawm Bahia nyob rau sab qaum teb sab hnub tuaj Brazil tsuas yog tshaj 50000. Txawm hais tias Ministry of Justice thiab Public Security ntawm Brazil tsis tau luam tawm cov txheej txheem tshuaj ntsuam rau daim ntawv ceeb toom no, Tab sis qhov no feem ntau qhia tau tias qhov muag ntawm e-luam yeeb tau pib kis thoob plaws hauv Brazil.
Ntxiv rau cov khw muag khoom loj, cov khw muag luam yeeb kuj yog ib qho ntawm cov kev muag khoom tseem ceeb rau e-luam yeeb hauv Brazil. Thaum Lub Peb Hlis 2022, cov xov xwm Brazilian tau tshaj tawm tias nyob rau thaj tsam Pinheiros ntawm sab hnub poob Sã o Paulo, e-luam yeeb thiab cov roj luam yeeb yuav tsum tuav tsawg kawg plaub lub rhawv ntawm cov khw muag luam yeeb, nrog rau cov nqi ntawm 60 txog 680 reais, nrog cov pheej yig tshaj yog muab pov tseg. Raws li tus neeg xam phaj, raws li lub sijhawm ntawm tsab ntawv ceeb toom, e-luam yeeb tau muag hauv zos rau ntau dua 3 xyoos.
Ntxiv rau cov khw muag khoom lag luam raug cai thiab lwm qhov chaw muag khoom e-luam yeeb, qhov tshwm sim ntawm "micro lag luam" kuj yog ib qho xwm txheej tam sim no ntawm e-luam yeeb muag hauv Brazil. Raws li cov ntaub ntawv xov xwm hauv zos hauv Brazil, lawv tsuas yog muag cov khoom siv pov tseg nrog cov khoom xa tawm ntawm 800, yuav los ntawm Paraguay qhov twg e-luam yeeb tau raug cai ntawm tus nqi ntawm 30 reais thiab muag ntawm tus nqi ntawm 60 reais.
Ant Moving Freight - Paraguay tau dhau los ua tus choj ntawm Brazil lub lag luam e-luam yeeb dub
Los ntawm cov saum toj no, nws tuaj yeem pom tau tias txawm hais tias ib txwm muaj kev txwv meej rau e-luam yeeb hauv Brazil, nws yeej tsis muaj nyob - qhov kev txwv nruj heev yuav yog tias e-luam yeeb tsis raug tso cai siv hauv cov khoom tsis yog. qhov chaw haus luam yeeb. Qhov tseeb, raws li cov cai tam sim no thiab cov kev cai hauv Brazil, kev muaj thiab siv cov e-luam yeeb yeej tsis raug txwv - nws tuaj yeem ua tau yam tsis muaj kev txwv kev cai lij choj, muab lub hauv paus rau kev siv e-luam yeeb hauv Brazil.
Kev vam meej ntshuam thiab xa tawm kev lag luam, ua ke nrog cov xwm txheej ntawm e-luam yeeb, tau ua rau muaj coob tus e-luam yeeb nkag mus hauv Brazil los ntawm kev smuggling channel.
Raws li cov ntaub ntawv los ntawm Brazilian Tsoom Fwv Teb Chaws Taxation Bureau, tus nqi ntawm e-luam yeeb tau nce 600 feem pua ​​​​los ntawm 2020 txog 2021. Ntawm lawv, tus nqi ntawm e-luam yeeb ntes nyob rau hauv South Mato Grosso Oblast hauv 2021 yog ze li ntawm 5 lab reais, Thaum tus nqi ntawm cov e-luam yeeb ntes tau hauv Parana Oblast hauv 2022 tau nce ntau dua ob zaug piv rau xyoo dhau los - ob qhov chaw nres nkoj nkag ntawm Paraguay.
Raws li ib qho ntawm ob peb lub teb chaws hauv thaj av Latin America uas muaj kev cai lij choj meej rau e-luam yeeb, Paraguay tam sim no yog lub hauv paus tseem ceeb ntawm e-luam yeeb hauv khw Brazilian.
Raws li cov ntaub ntawv tseem ceeb, txoj hauv kev rau kev smuggling e-luam yeeb rau hauv Brazil yog raws li hauv qab no: e-luam yeeb uas tsim nyob rau hauv Tuam Tshoj nkag mus rau Paraguay, uas yog raws li txoj cai rau e-luam yeeb, thiab ces nkag mus rau Brazil nyob rau hauv ib daim ntawv zoo ib yam li "ntsuab tsiv chaw". Tom qab nkag mus hauv Brazil los ntawm ob qhov chaw nres nkoj ciam teb rau xeev South Mato Grosso thiab Parana, lawv tau tsom mus rau hauv nruab nrab Brazilian xeev Goas, uas yog lub chaw khaws khoom thiab chaw thauj khoom, thiab txuas nrog txoj kev loj nyob rau sab qaum teb, sab hnub tuaj, thiab sab qab teb sab hnub tuaj. ntawm Brazil, faib rau ntau qhov chaw ntawm Brazil - tam sim no ob lub chaw nres nkoj thiab chaw khaws khoom thauj khoom, Goas, tau dhau los ua qhov chaw tseem ceeb hauv Brazil.
Hauv lwm lo lus, kev lag luam loj ntawm Paraguay's e-luam yeeb feem ntau tuaj yeem sawv cev ntawm nws cov lag luam hauv tsev thiab cov lag luam dub hauv Brazil.
Brazilian e-luam yeeb lag luam qeb nyiam: qhib ntxiv rau pov tseg
Vim tias qhov tshwj xeeb channel xwm ntawm Brazilian e-luam yeeb hauv khw dub, tam sim no tsis muaj cov ntaub ntawv qhia meej thiab raug ntawm Brazilian kev ua lag luam. Txawm li cas los xij, raws li cov ntaub ntawv los ntawm Paraguay, cov dej ntws ntws ntawm Brazilian e-luam yeeb, nrog rau cov lag luam e-luam yeeb ua haujlwm hauv Brazil, nrog rau ntau tus neeg tau tshaj tawm cov xwm txheej ntawm smuggling e-luam yeeb, nws tsis yooj yim. kom pom cov qeb nyiam ntawm Brazilian lag luam.
Qhib cov pa luam yeeb tseem muaj feem cuam tshuam loj hauv Brazil. Qhib hom pa luam yeeb loj yog qeb tseem ceeb ntawm cov khw muag luam yeeb hauv hluav taws xob, tuav cov khoom lag luam siab. Lub hom phiaj tseem ceeb suav nrog VOOPOO, VAPORESSO, GEEKVAPE, SMOK, Eleaf, thiab lwm hom; Nyob rau hauv tsis yog e-luam yeeb monopoly raws, ntau ntau tshaj 1500 luam yeeb dominate ib zaug, nrog rau hom xws li VAPESOUL, ELFBAR, IGNITE, NIKBAR, BalMY, Xtra, Yuoto, thiab lwm yam.
Cov saum toj no yog cov ntsiab lus luv luv ntawm qhov xwm txheej tam sim no ntawm Brazilian e-luam yeeb kev lag luam, uas tuaj yeem sau tau raws li qhov kev thov nce ntxiv thiab tsis muaj kev cai lij choj, uas ua rau muaj ntau txhiab lab qib kev lag luam dub. Qhov no txhais tau hais tias txhua lub lag luam uas xav nkag mus rau hauv kev ua lag luam no ntsib ntau yam tsis paub tseeb thiab tsis paub tus nqi. Peb tseem ntseeg tias kev ua raws li txoj cai lij choj yog qhov yuav tsum tau ua ua ntej rau kev txhim kho kev noj qab haus huv, kev noj qab haus huv thiab kev coj noj coj ua ntawm cov lag luam e-luam yeeb txawv teb chaws.