Dab tsi yog cov hom nrov tshaj plaws ntawm cov luam yeeb hauv hluav taws xob hauv Malaysia

Mar 14, 2025

Hauv Malaysia, cov hom E-Cigarette tshaj tawm suav nrog Aerostix, TRX, SELX thiab Voopoo. Aerostix tau yeej kev lag luam qhia nrog nws cov thev naus laus zis thiab cov neeg siv kev ua phooj ywg zoo li ntawm 20%. TRX muaj ib qho chaw nyob rau hauv cov lag luam Asian sab hnub tuaj nrog nws cov kab dav thiab muaj zog ua lag luam. Selx tshwj xeeb tshaj yog cov neeg tau txais kev pab uas nrhiav kev ua neej zoo vim nws cov khoom lag luam qis thiab cov khoom lag luam qis. Voopoo tau txais kev lees paub dav dav los ntawm cov neeg siv nrog nws cov kev ua tau zoo thiab ruaj khov kev txhawb nqa kev txhawb nqa.

 

1.Aerostix


Aerostix occceies txoj hauj lwm tseem ceeb hauv kev ua lag luam hauv tebchaws Malaysia. Raws li cov ntaub ntawv tshawb fawb ua lag luam, Aerostix lub lag luam kev sib koom ua lag luam tau nce txog 20% ​​nyob rau hauv lub xyoo dhau los, feem ntau yog ua rau nws cov kev tsim thev naus laus zis thiab cov neeg siv-phooj ywg tsim qauv. Cov khoom siv tau muaj peev xwm los txhawb qhov nruab nrab ntawm 1,500 nqus nyiaj ib lub roj teeb, uas muaj ntau dua li ntau dua lwm hom ntawm kev ua lag luam.

Aerostix txuas ntxiv ntawm cov thev naus laus zis tshiab thiab cov khoom lag luam muaj tswv yim yog tus yuam sij rau nws txoj haujlwm ua lag luam hauv khw. Piv txwv li, lawv nyuam qhuav pib cov khoom lag luam e atronette tshiab uas txhim kho cov pa roj teeb, thiab kev ua lag luam teb rau cov cuab yeej no tau zoo heev. Hauv lub quarter kawg, kev muag khoom ntawm cov cuab yeej tshiab no nce los ntawm 30% dhau lub tiam dhau los.

Nyob rau hauv cov nqe lus ntawm nqe tswv yim nqe, Aerostix tau nce kev ua lag luam dav dav nrog nws tus nqi sib tw. The market retail price of its entry-level e-cigarette kit is about RM100, which is about 10-15% lower than the average price of other similar products in the market.

Raws li cov neeg xav tau cov neeg tau txais kev txaus siab tsis ntev los no, Aerostix cov neeg siv kev txaus siab nce 90%, uas qeb ntawm cov saum hauv kev lag luam. Cov neeg siv tshwj xeeb ua tsaug rau hom kev ua tau zoo hauv cov khoom muaj kev ntseeg tau, lub neej ntaus ntawv, thiab cov neeg siv khoom pabcuam. Hauv kev tshawb fawb, ntau dua 85% ntawm cov neeg siv tau hais tias lawv yuav pom zoo kom pab lwm tus vim yog cov hom lag luam zoo thiab cov neeg siv khoom zoo thiab zoo heev.

Aerostix lub tswv yim ua lag luam yog paub txog nws cov hom phiaj muaj zog thiab kev hloov tshiab. Cov hom tau ua kom zoo dua hom pom kev los ntawm kev sib koom tes nrog cov xwm txheej hauv zos pop kab lis kev cai xws li cov suab paj nruag hauv nkauj thiab cov xwm txheej kis las. Xyoo tas los, Aerostix tuav cov chaw tshaj tawm tshaj tawm hauv cov nroog loj hauv Malaysia, nyiam qhov nruab nrab ntau dua 5, {1} Cov neeg koom nrog ib qho xwm txheej twg.

 

2.Trx


Lub TrX hom tau ua zoo nyob rau hauv Malaysian E-luam yeeb lag luam, thiab nws cov lag luam sib koom ua lag luam tau loj hlob hauv ob xyoos dhau los. Raws li cov ntawv tshaj tawm kev lag luam tshiab tshaj tawm, TRX tus lag luam feem coob hauv Malaysia tau mus txog 15%, ua tsaug rau nws cov qauv khoom dav thiab kev ua lag luam ua lag luam dav. Trx txoj kev muag khoom txhua xyoo yog li 25%, uas muaj ntau dua li qhov kev lag luam nruab nrab, ua nws txoj haujlwm tseem ceeb hauv kev sib tw ua lag luam.

Nws cov cuab yeej E-Cigette tau siv qib siab tshaj plaws thev naus laus zis, uas tuaj yeem kho kho qhov cua sov kom muab cov kev haus luam yeeb ruaj khov thiab ua kom txaus siab haus luam yeeb. Kev txais kev lag luam ntawm cov cuab yeej no yog siab heev. Cov kev kwv yees ua ntej qhia tias kev ua lag luam ntawm cov cuab yeej tshiab tau nce los ntawm 40% thiab cov neeg siv khoom siv muaj zog rau cov khoom lag luam siab.

TRX's Kev Lag Luam Kev Lag Luam kuj yog qhov tseem ceeb hauv nws txoj kev vam meej hauv Malaysia. Cov hom tau nthuav dav nws hom kev cuam tshuam thiab kev lag luam kev lag luam los ntawm kev ua haujlwm nrog cov neeg hauv zos sib txuam nrog kev cuam tshuam zoo. Xyoo dhau los, dhau los ntawm kev koom tes no, TRX tus kab mob tau nce los ntawm 50% thiab cov lej ntawm kev sib cuam tshuam ntawm kev sib tham tau nce los ntawm 70%.

 

3.relx


Reli tau txais txoj hauj lwm tseem ceeb hauv kev ua lag luam hauv tebchaws Malaysian E-luam yeeb nrog nws cov khoom lag luam tshiab tsim thiab kev ua lag luam. Raws li cov ntaub ntawv los ntawm 2022, Relx txoj kev ua lag luam muaj nyob hauv Malaysia tau mus txog 12%, feem ntau yog vim nws cov khoom tsim tau zoo thiab ua lag luam zoo. Reli's e-luam yeeb cov khoom lag luam yog cov neeg siv rau lawv cov txheej txheem roj teeb zoo thiab ntev ntev dua lub neej ntawm 80% ntawm tus neeg siv, uas yog qhov siab dua li kev lag luam nruab nrab.

SELX txuas ntxiv nqis peev ua rau thev naus laus zis, thiab nws cov khoom lag luam npog ntau yam kev xav tau los ntawm thawj cov neeg siv rau cov neeg haus luam yeeb cov neeg haus luam yeeb. Piv txwv li, Relx qhov tseeb tshaj plaws cov khoom siv tshiab cov khoom siv anti Cov thev naus laus zis thev naus laus zis tau ua tus nqi xa rov qab hauv khw tsawg dua 1%, xav txog nws cov qauv siab hauv cov khoom lag luam zoo thiab cov neeg siv khoom.

Selx tseem ua tau zoo hauv kev ua lag luam cov tswv yim, zoo nthuav nws cov khoom siv hom nrog kev sib koom tes nrog cov kab lis kev cai thiab kev sib koom ua ke platform. Xyoo dhau los, Reli cov haujlwm ntawm Social Media nyiam ntau dua 500, {{}}}}}} kev paub txog 30%. Selx kuj tsis tu ncua cov neeg siv kev ua si xws li cov khoom lag luam hauv cov neeg siv khoom, ua tiav cov neeg siv khoom lag luam zoo nrog cov neeg siv khoom lag luam thiab txhim kho hom kev sib raug zoo.

 

4.Voopoo


Lub Voopoo Hom muaj chaw nyob hauv kev lag luam hauv tebchaws E-cov luam yeeb nrog nws cov khoom lag luam zoo ua tau thiab kev tsim kho tshiab. Raws li cov ntaub ntawv ua lag luam hauv 2022, Voopoo lub lag luam Sib koom hauv Malaysia tau txog 10%, ua tsaug rau nws cov kev hloov tshiab hauv thev naus laus zis. Tshwj xeeb, Voopoo cov khoom kos npe khoom rub series thiab ua kom tau cov roj teeb ua kom zoo, tau txais txiaj ntsig zoo roj hmab hauv khw, muaj nce qib ntxiv los ntawm 25% dhau xyoo dhau los.

Voopoo paub txog nws cov thev naus laus zis thev naus laus zis thiab cov neeg siv-phooj ywg kev ua haujlwm interface. Lub noob noob caj noob ceg yog suav tias yog kev lag luam-coj, muaj peev xwm muab cov zis ruaj khov ntau dua qhov kub thiab txias. Piv txwv li, Voopoo nyuam qhuav pib tiam tshiab ntawm cov tshuab luam yeeb hauv cov khoom siv hauv {2}}. 00 /1 suppably thiab ruaj khov ntawm kev haus luam yeeb. Lub roj teeb ua tau zoo ntawm cov khoom siv tau ua kom zoo, nrog lub neej nruab nrab ntawm 20% ntev dua cov khoom sib tw.

Hais txog kev ua lag luam, Voopoo tau txais yuav ntau ntau cov kev tshaj tawm, sib txuas ua haujlwm hauv online, thiab kev ua lag luam tau zoo tshaj plaws. Raws li cov ntawv txheeb cais tshiab, Voopoo cov kev ua si sib raug zoo tau nyiam ntau dua 1 lab hauv lub xyoo dhau los, nrog Instagram thiab Facebook cov haujlwm koom nrog 30%. Hauv cov neeg nyiam siv cov qhua txaus siab tau ua los ntawm Voopoo hauv Malaysia, cov neeg siv kev txaus siab tau txog 95%, ntawm cov neeg siv tau qhuas txog qhov kev ntseeg tau thiab kev hloov tshiab ntawm cov khoom.