Kev Tshawb Fawb: Kev Tshaj Tawm Txog Kev Haus Luam Yeeb Sweeping Social Media, Cov Tub Ntxhais Hluas Ua Lub Hom Phiaj Rau Kev Tshaj Tawm

Tsis ntev los no, raws li Tus Saib Xyuas, txoj kev tshawb fawb pom tias ntau lab tus neeg siv social media tau tshawb nrhiav cov ntawv tshaj tawm txhawb nqa hnab nicotine thiab e-luam yeeb. Tshwj xeeb tshaj yog cov tub ntxhais hluas, lawv tau dhau los ua qhov tseem ceeb ntawm kev tshaj tawm rau kev haus luam yeeb.
Txoj kev tshawb no tau tsim los ntawm Lub Hom Phiaj rau Cov Menyuam Yaus Pub Dawb thiab feem ntau qhia txog yuav ua li cas cov tuam txhab txais yuav "kev txhoj puab heev" lub tswv yim los txhawb kev haus luam yeeb los ntawm kev txo nqi, khoom plig, thiab cov neeg them nyiaj.
Lub koom haum tau tshaj tawm lus ceeb toom tias cov kev tshaj tawm no niaj hnub cheb social media, nyiam cov tub ntxhais hluas suav tsis txheeb mus xauj. Daim ntawv tshaj tawm hais tias 40% ntawm cov neeg tuaj saib yog hnub nyoog qis dua 25 xyoos, thiab 16 lab tus neeg saib hnub nyoog qis dua 18 xyoo. Feem ntau ntawm cov kev pom yog los ntawm Instagram.
Hauv thawj txoj kev tshawb nrhiav qhov ntsuas ntawm cov ntsiab lus no, lub siab hlub tau tshuaj xyuas peb lub npe: Velo, nicotine hnab muag los ntawm British American Tobacco Company; Vuse kuj yog ib qho luam yeeb hluav taws xob muag los ntawm BAT; IQOS, cov khoom lag luam haus luam yeeb, yog muag los ntawm Philip Morris International, cov chaw tsim khoom ntawm Marlboro luam yeeb.
Ib tug kws tshaj lij ntawm British American Tobacco tau hais tias lub tuam txhab tau hais meej meej tias nws cov e-luam yeeb thiab cov hnab nicotine yog "tsuas yog tsim nyog rau cov neeg laus haus luam yeeb thiab cov neeg siv nicotine." Lawv tau hais tias nws xav kom ib tus neeg uas tsim kev koom tes nrog nws kom muaj hnub nyoog tsawg kawg 25 xyoo thiab "kom paub tseeb tias feem coob ntawm cov kiv cua muaj hnub nyoog tshaj 18 xyoo".
Ib tug kws tshaj lij ntawm Philip Morris tau hais tias vim tsis muaj peev xwm txheeb xyuas daim ntawv tshaj tawm tag nrho, cov lus teb tsis tuaj yeem muab tau. Tus cev lus tau hais tias, "Lub luag haujlwm muag thiab kev lag luam yog qhov tseem ceeb tshaj plaws ntawm PMI." Lawv tau hais tias lub tuam txhab "kev sib txuas lus nws cov khoom rau cov neeg laus mloog."
Jolonda Richardson, CEO ntawm cov me nyuam tsis haus luam yeeb lub zog, tau hais tias tsab ntawv ceeb toom no "yuav tsum suab ceeb toom rau kev lag luam tsis raug."
Lub koom haum kev siab hlub tau hais tias nws cia siab tias cov tuam txhab kev tshaj xov xwm yuav ua lub luag haujlwm raug cai thiab tshawb xyuas thiab tshem tawm cov luam yeeb thiab cov khoom lag luam nicotine tsis raug cai ntawm nws lub platform.
Kev tshawb fawb ntxiv qhia tau hais tias cov ntawv tshaj tawm txhawb kev haus luam yeeb lwm txoj hauv kev tau pom ntau dua 3.4 billion zaug ntawm kev tshaj xov xwm platforms. Cov ntaub ntawv no nthuav tawm txoj haujlwm tseem ceeb ntawm kev lag luam luam yeeb hloov hauv kev tshaj tawm hauv social media thiab qhia txog qhov xav tau sai rau kev tswj hwm thiab kev txwv.